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Google Local Services Ads

GOOGLE LOCAL SERVICES ADS

Attract more local customers
to your business

Maximize visibility in local search and build confidence with a Google badge. With Local Services Ads, you only pay for customers – not clicks.
LOCAL SERVICES ADS ADVANTAGES

Attract more local customers
to your business

Stand out on Google

Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by only showing up in your local area.
Google Local Services Ads Stand Out

Inspire confidence with new customers

Displaying the Google Guaranteed, Google Screened, or License verified by Google badge earns you credibility and encourages first-time customers to choose your business with confidence.
Google Local Services Ads Inspire Confidence

Help local customers find you

Use local advertisements to connect with local customers when they need you the most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Google Local Services Ads Connect Locally

Pay for results - not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Google Local Services Ads Pay for Results

HOW LOCAL SERVICES ADS WORK

Start your Local Services Ads in a few quick steps

Discover how easy it is to get started in a few simple steps.

01

Tell us about your business

Start with your business name, service type, location, and cover off on all the basics.

02

Account setup

We'll create and configure your account for success with a budget that works for your business and can be adjusted at any time.

03

Screening and verification

Google will screen or verify your business which may include background, business registration, insurance, and license checks.

04

Go live and get discovered

Your local advertisements will go live with a call or message button so customers are only a tap away. We'll optimize your ads by enabling messaging, adding business photos, and more.

ELIGIBLE INDUSTRIES

What local services do you offer?

We’ll show you how to stand out in local listings when customers are looking for the services you offer.

Eligible home services

View the list of home services eligible for a Google Guaranteed badge.

Eligible business services

View the list of business services eligible for a Google Screened badge.

Eligible health services

View the list of health services eligible for a License verified by Google badge.

Eligible learning services

View the list of learning services eligible for a Google Screened badge.

Eligible care services

View the list of care services eligible for a Google Screened badge.

Eligible wellness services

View the list of wellness services eligible for a Google Screened badge.

Eligible beauty services

View the list of beauty services eligible for a Google Screened badge.

Eligible automotive services

View the list of automotive services eligible for a Google Screened badge.
LET'S GET STARTED

Get more customers and grow your business

Start now or call to get personalized set-up support from a Google specialist.
HOW WE MAKE GOOGLE LOCAL SERVICES ADS WORK FOR YOU

Smarter campaigns, stronger results.

Managing Google Local Services Ads is more than just setting up campaigns. With us, you get a full-service approach:

STRATEGY

Strategy tailored to your goals and audience

No wasted spend, no generic campaigns. We build a strategy around your business goals so every click brings you closer to the results you actually want — more leads, more sales, more growth.

SETUP

Campaign setup across all networks

Your customers don’t stick to one channel, and neither should your ads. We make sure your brand shows up everywhere they go — from Google searches to YouTube videos to shopping results.

TARGETING

Data-driven keyword and audience targeting

Stop guessing who to target. We use real data to put your ads in front of the right people at the right time — the ones most likely to click, buy, and become loyal customers.

CREATIVES

High-converting ad copy and creatives

An ad isn’t successful unless it persuades. We craft words and visuals that grab attention, spark trust, and drive people to take action — turning browsers into buyers.

OPTIMIZATION

Continuous testing & optimization

Good campaigns don’t just run — they evolve. We test, tweak, and optimize nonstop so your ads keep improving, delivering lower costs and higher returns month after month.

REPORTING

Conversion tracking with transparent reporting

No mysteries, no fluff. We track every click and conversion, then give you clear, simple reports so you always know how your budget is performing.

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WHY CHOOSE PPC WORKS TO MANAGE GOOGLE ADS

Because clicks mean nothing without conversions

With us, every dollar you put into Google Ads works harder.

TESTIMONIALS

Success Snapshot

With a 96% client satisfaction rate, we are committed to delivering exceptional service and results.

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0 %

“Partnering with PPC Works for our Google Ads was the best decision we made this year. We went from chasing leads to having a steady flow of high-intent inquiries every week. The best part? Our cost per lead dropped by nearly 40% while our bookings doubled.”

James S. Owner, Fresh Start Cleaning Services

“Our e-commerce store struggled to get noticed online, but with professional Google Ads management, our products now show up at the top of Shopping results. Sales increased 120% in just three months, and the campaign practically paid for itself.”

Emma L. Marketing Director, Style & Co. Fashion

“We needed quality leads, not just clicks. The Google Ads campaigns were laser-focused on the right decision-makers, and it shows. Our pipeline is now filled with warm prospects, and our sales team spends less time chasing dead ends.”

Lucas W. CEO, GrowthBridge B2B Solutions

“I used to think advertising online was too complicated for a small business like ours, but they simplified everything. Our ads are now showing up exactly when people search for gyms in our area. Membership sign-ups have grown 75%, and I finally feel like we’re competing with the big names.”

Sarah P. Manager, FitPro Gym & Wellness

“What impressed me most wasn’t just the results, but the clarity. With proper tracking and transparent reporting, I finally understand where every ad dollar goes. Google Ads no longer feels like a gamble — it’s a growth engine I can trust.”

Olivia R. Founder, BrightNest Interiors
JUMPSTART GOOGLE ADS

Offers to jumpstart your first campaign

Select an offer that fits your monthly budget. You’ll receive your Ads credit after you meet the minimum spend requirement for the offer you selected.

Offer A

$ 615 in Ads credit
  • Spend $640 with Google Ads in the first 60 days to unlock the credit.

Offer B

$ 1300 in Ads credit
  • Spend $2200 with Google Ads in the first 60 days to unlock the credit.

Offer C

$ 2600 in Ads credit
  • Spend $5200 with Google Ads in the first 60 days to unlock the credit.

Request your free consultation to discuss your business and advertising goals. Once your campaigns are launched, the offer will be automatically applied to your account.

FREQUENTLY ASKED QUESTIONS

Google Local Services Ads FAQ

Google Local Services Ads help connect your local business with local customers who search for services you offer on Google. You can receive leads, like calls and emails, directly from potential customers.
Based on the services you offer, Local Services Ads gives your business the opportunity to appear at the top of Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly.
Local Service businesses include businesses within the service categories of home, business, health, learning, care, wellness, beauty, and more.
You choose the budget that works for your business based on the number of new leads you want every week. You can adjust your monthly budget whenever you need to. You only pay when potential customers get in touch through your ads on Local Services Ads.

When you sign up for Local Services Ads, you’ll provide your business information, such as your business hours, service area, and services offered. This information is used to generate your Google Business Profile which will be shown directly in your ad.

To advertise your business on Google and receive leads directly from potential customers, all businesses must pass Google’s screening and verification process. The background checks are free. Based on the services you offer, you’ll earn a Google Screened Badge or a Google Guaranteed badge. Both badges help businesses build a trusted reputation online and instill confidence in customers ready to take action.

TYPES OF GOOGLE ADS YOU CAN RUN

Google Ads gives you many ways to be seen and formats that fit your goals

Wherever your customers go, Google Ads follows.

Google Ads Performance Max Campaigns

Make the most of Google Ads

With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing – on Search, Display, YouTube and more – from a single campaign.

Google Ads Demand Gen

Find and convert consumers

Create and convert new demand on YouTube, Discover, and Gmail with visual storytelling tailored to specific audiences.
Google Ads Search Campaigns

Start with search

Help drive sales, leads, or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Google Ads Display Campaigns

Engage the eye

Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail, or using mobile apps.
Google Ads Shopping Campaigns

Offer up your inventory

Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales.
Google Ads Video Campaigns

Bring your brand to life with video

Boost awareness of your brand, follow up with former ad viewers, and reach potential customers while they’re watching or searching for videos on YouTube.
Google Ads App Campaigns

Promote your app

Reach people who are interested in apps like yours to drive installs or choose to re-engage current users to drive more in-app actions.

Google Ads App Campaigns

Get more customers

Maximize visibility in local search and build confidence with a Google badge. With Local Services Ads, you only pay for customers – not clicks.
LET'S GET STARTED

Start Advertising on Google Ads

Don’t settle for being invisible online. With Google Ads, your brand can be everywhere your customers spend their time – and with our expertise, you’ll turn that visibility into real growth.

Speak to one of our experts and we’ll provide easy first steps to jumpstart your campaign.